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Milwaukee, Wisconsin
Branding TV-30
Slogan The Christian Alternative
Channels Digital: 22 (UHF), (PSIP 30)
Translators W04CW (VHF), Tigerton/Marion (out-of-market translator)
Affiliations Religious independent
Owner VCY America, Inc.
First air date January 11, 1983
Call letters' meaning Wisconsin
Voice of
Former channel number(s) Analog:
30 (1983–2009)
Former affiliations FamilyNet (?-2009; still airs recorded programming from former Southern Baptist Convention ownership period)
Transmitter power 196 kW
Height 286 m
Facility ID 72342
Transmitter coordinates 43°5′45.7″N 87°54′15.3″W / 43.096028°N 87.904250°W / 43.096028; -87.904250
Website Official site

WVCY-TV is a conservative Christian television station in Milwaukee, Wisconsin. It broadcasts digitally on Channel 22, but maps on a virtual channel via PSIP to their former analog channel position, Channel 30.


WVCY first went on the air on January 11, 1983.

Sister Stations

Formerly, the station had a sister operation, WSCO in Suring, serving Green Bay on Channel 14 from 1993 to 1997. However, in 1997, VCF sold WSCO to Paxson Communications in order to concentrate on its Milwaukee operations That station is now WCWF, northeastern Wisconsin's CW affiliate.

In 1980, VCY was granted a construction permit for WVCX-TV channel 43 in Tomah, to serve the La Crosse/Eau Claire market. However, that construction permit expired in 1985.

In 2008, VCY acquired W04CW channel 4 in Tigerton/Marion, an area between Green Bay and Wausau well outside the Milwaukee market, which is used as a repeater of WVCY's programming.

On July 18, 2012, VCY America was granted a license for W26EE-D on digital channel 26 in Wittenburg, Wisconsin.

Attempted purchase by CBS

In 1994 CBS desired to purchase WVCY when WITI announced it would switch to Fox. CBS had already been turned down by WTMJ-TV, WISN-TV (which had been affiliated with CBS from 1961 through 1977), WVTV (which was a CBS owned and operated station in the 1950s), WCGV, and WJJA. WVCY's ownership though decided to reject the offer and keep the station, resulting in CBS affiliating with WDJT (who had initially declined the CBS affiliation offer), just days before WITI switched to Fox.

Digital conversion

On February 17, 2009, WVCY discontinued its analog service and began to broadcast exclusively on digital channel 22. However, via PSIP, WVCY continues to map to Channel 30, without any subchannel services and broadcasting basic service in 480i for transmission and expense concerns.


Although WVCY holds a commercial license, the station chooses not to air advertising and asks for viewer support through donations via the station and VCY America Radio instead for funding. Unlike other religious television stations, it does not carry CCM programming, or signs and wonders televangelists (like Benny Hinn). The station is unique for carrying a top of the hour text weather forecast as part of their station identification, a practice long discontinued by most commercial stations.

The station does air some programming from FamilyNet, though since the network's 2009 purchase by a company owned by televangelist Robert A. Schuller and subsequent 2013 conversion into a secular rural-focused network by the Rural Media Group, it seems to have refused any new programming from the network; FamilyNet shows and films airing on WVCY show the network's pre-2008 logo, suggesting they were recorded before then and retained in the station's tape archive for later use. VCY America's radio network has also discontinued programs or affiliations in the past that have changed to more "mainstream" religious views or have financial appeals that go beyond the conservative views of VCY, and both television and radio operations refuse any programming featuring modern Contemporary Christian music. WVCY-TV also carries a disclaimer on CBN News broadcasts disclaiming that CBN's views are not that of VCY America. A limited amount of programming from the Christian Television Network also airs on the station.

WVCY also carries some government hearings and presidential speeches, along with simulcasts of state political debates produced by the state's public television organizations, and is the last commercial station in the state to continue to program weekday afternoon children's programming.

WVCY's transmitter operates at a power of 196 kW, and can be seen through southeastern Wisconsin over the air and on cable television via must-carry elections. Besides Wisconsin Public Television's stations during school recesses and vacations, WVCY was the final commercial station in the state until the start of 2010 to go off-the-air every night.


  1. VCY America sells stations Milwaukee Journal-Sentinel, May 30, 1997. Retrieved from
  2. REC Broadcast Query. Retrieved from
  3. Application Search Details Accessed July 19, 2012
  4. Cuprisin, Tim (February 5, 2009). Channels 24, 30 will shut down analog signals and go digital Feb. 17. Milwaukee Journal-Sentinel, February 5, 2009. Retrieved from
  5. FCC (May 5, 2009). Station Search Details – WVCY-TV. Retrieved from

External links

  • Official site
  • History of Milwaukee television
  • Query the FCC's TV station database for WVCY
  • Query TV Fool's coverage map for WVCY
  • Query the FCC's TV station database for W04CW
  • Query TV Fool's coverage map for W04CW
  • Query the FCC's TV station database for W26EE-D
  • Query TV Fool's coverage map for W26EE-D
  • BIAfn's Media Web Database -- Information on WVCY-TV

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